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Samsung: Redefining a Brand
作者姓名:Robin Ritchie; Fan Ye; Christian Kim
商品類型:Case (Field)商品編號:9B04A016
出版日期:2004/08/10內容長度:20 頁

In less than a decade, Korea's Samsung has transformed itself from a maker of low-end consumer electronics into a legitimate rival to Japanese industry giants such as Sony and Panasonic. Success has been due largely to efforts to reposition Samsung as a provider of stylish, leading-edge digital technology. But shadows of the old brand image remain, spurred on by the continued availability of several of the company's traditional products. The .....more